When you think of Brands, which ones pop up first on your mind and why?
People purchase products or services from brands they trust. The easy way to establish trust is through social media. When people trust your brand and perceive that your product or services are useful, it will definitely make an impact on their buying preferences.
Social media plays a huge role in shaping customers’ decision-making process. It is a powerful and essential tool to build a brand. Surprisingly, it is becoming one of the most important aspects of marketing that provides incredible and unmatched benefits for organizations.
What is brand identity?
Brand Identity is the perception or impression your brand gives to its audience or potential customers. It is usually created over a period of time using all marketing efforts and platforms available such as social media, websites, television and other channels. Every entrepreneur aspires to build a positive brand image because they understand its importance and what that means to the brand.
Roles of social media in Building a Strong Brand Identity
- Increases Website Traffic
One of the benefits of Social Media is that it helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.
- Establishing Trust
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
- Boost Customer Engagement
Social media marketing helps companies connect with their consumers in a more engaging and sincere way. Compared to other platforms, the communication is two way. You’re able to answer questions related to products or services and develop deeper relationships with the customer, which adds more value to the brand credibility.
It’s never too late to start. So, start building social media presence now!